Nike Is Killing Midnight Releases and Creating a New Twitter RSVP System to ...

 

 

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Nike Is Killing Midnight Releases and Creating a New Twitter RSVP System to Sell Shoes [Nike]

via Gizmodo by Casey Chan on 4/18/12

The hype machine behind Nike shoe releases is only rivaled by Apple product releases, which is usually a good thing! But recently, riots on shoe release days have caused The Swoosh to re-think its launch strategy. So much so that Nike has killed off midnight releases at its stores and will be using Twitter to sell its shoes. More »

 

 

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