How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

 

 

Sent to you by nunok via Google Reader:

 

 

How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

via Mashable! by Jeremy Cabalona on 3/18/12

If your brand isn't on Pinterest, you could be missing out on a growing stream of potential customers.

While shaping your brand's image on Pinterest, remember to take into account the specifics of the site's userbase. A recent study showed that home, arts and crafts,  style/fashion and food are the most popular categories on Pinterest.  The food category is the fastest growing segment of Pinterest.

SEE ALSO: Pinterest's First Investor Explains the Secret to the Startup's SuccessEven if your brand doesn't directly specialize in these topics, there may be a way to include them in your brand's boards to gain maximum exposure.  It's also important to remember that while Pinterest's audience is heavily female, the demographics of the site are changing.

Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you're altering your plans to take advantage of the explosive growth of Pinterest.

Infographic courtesy Maxymiser

More About: branding, infographic, Marketing, pinterest

For more Business coverage:

• Follow Mashable Business on Twitter
• Become a Fan on Facebook
• Subscribe to the Business channel
• Download our free apps for Android, Mac, iPhone and iPad

 

 

Things you can do from here:

• Subscribe to Mashable! using Google Reader
• Get started using Google Reader to easily keep up with all your favorite sites