Sent to you by nunok via Google Reader:
Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn't it? Let's break it down.
As of Wednesday, brands can opt in on the new features. If you're not familiar them, be sure to review them here before you dive into this project.
Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page. Timeline will automatically go live for all brand pages Mar. 30
1. Cover photo potential
Here, Coca Cola uses snazzy design to make a strong visual impression on visitors.
Click here to view this gallery.
As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and authentic story. Timeline makes it easier for people to find information by pushing the Info section, photos, apps and map to the top of the page in a clear navigation bar. Even the President has jumped on board with Timeline.
Some feel that this could be a potential downfall for companies that do not excel at providing engaging content or brands with various operations compared to those who concisely define themselves under one umbrella.
Other qualms about Timeline include the fact that it can only be filled as far as 1800, which some brands claim restricts their complete history.
Regardless, it gives all companies the opportunity to get creative with cover photos, and their overall presence on social media, as we've already begun to see with early adopters.
1. Red Bull
Not only has Red Bull taken advantage of Timeline, it has also created a scavenger hunt with prizes to get fans interacting with the company's history.
Click here to view this gallery.
With spring right around the corner, consider Timeline your chance to do a little housekeeping. The features require you to tidy up a bit, as well as do some research on your company's history — but the results could be quite beneficial.
At Mashable, our community team updated our own brand page to Timeline on Wednesday, and took a walk down memory lane. It's an easy way to look back on our milestones, and rediscover what we've learned from past Facebook posts throughout the years.
In addition to Timeline, Facebook plans to roll out analytics that will give Page administrators visibility for the first time about real-time activity on the site.
Will you be an early adopter of Facebook Timeline for brand pages, or wait for the inevitable switch on Mar. 30? Let us know in the comments.
Essential Facebook Timeline Resources
- Facebook Timeline Brand Pages Are Here [PICS]
Facebook Timeline brand Pages appear to be a powerful new tool for companies and businesses. This is what they look like. - Timeline for Brands: How to Prepare for Your Company's New Facebook Page
Facebook Timeline for brand pages is here, but you have some time before the changes roll out. Here's how to prepare. - Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand
While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. - 20 Facebook Page Cover Photos to Inspire Your Brand
Timeline has finally rolled out to brand Pages and companies have quickly hopped on the opportunity to get creative. - Facebook Timeline for Pages: Which Brands Will Win and Lose?
Mashable asked an expert what brands can do to make the most of Facebook Timeline for Pages — and what traps they should avoid. - Facebook's Time Travel Problem: Timeline Only Goes Back To 1800
Facebook Timeline has a time problem: Profiles using the new design can only go back as far as the year 1800. - Why Facebook Timeline Is Made For Its Youngest Users [OPINION]
Is Facebook Timeline for you? That depends how old you are. Here's why the newest features are aimed squarely at its youngest users. - Will the New Facebook Lead to Information Overload?
The new Facebook is presenting more information than many users know what to do with. How much is too much? - Why Facebook Timeline Will Be Huge for Brands
Users have been abuzz over the possibilities of Facebook's Timeline, but brands should be excited too. Here's a look at the possibilities. - Facebook Timeline: 5 Sites for Customizing Your Cover Photo
If you don't have the time to design your own creative cover photo, consider these fun free services that can help. - Facebook Timeline: 10 Stunning Designs [PICS]
We've collected 10 more examples of creative designs of the new Facebook Timeline profiles. - Facebook Timeline: 10 Fresh Designs for Creative Inspiration [PICS]
If you've got the new Facebook Timeline and are looking for design ideas, check out this gallery for inspiration. - Facebook Timeline Customization: 5 Tools for Killer Cover Photos
Have you personalized your new Facebook Timeline? Here are five tools that make it easy and fun. - Why Facebook Uses MySQL for Timeline
Facebook Timeline uses MySQL for database management, a surprising choice.
Editor's Note: This post has been update with additional resources since it was first published.
More About: Brand pages, Facebook, facebook timeline, features, Marketing, trending
Things you can do from here:
- Subscribe to Mashable! using Google Reader
- Get started using Google Reader to easily keep up with all your favorite sites
No comments:
Post a Comment